Book Our Talent (UX/Product Design Case Study)

Empowering creative professionals across India with a discovery platform.

My Role: UX Researcher, Product & UI Designer.

Figma

Google

OverView:

Book Our Talent is a self-initiated end-to-end project built to bridge the gap between emerging Indian talents (anchors, artists, dancers, influencers) and event planners.
I owned the full product design lifecycle from research and UX to UI.

The Problem:

There’s no reliable way to discover and book verified Indian talent, especially beyond metro cities.

BookOurTalent was born after watching planners struggle with last-minute bookings and artists lose gigs due to scattered communication. We set out to build a cleaner, trusted, and scalable solution.

I conducted interviews with over 12 event planners, artists, and talent managers to understand the booking chaos, from unreliable DMs to last-minute cancellations.

Project planning:

As the sole designer, I followed a modified Double Diamond methodology to balance discovery, definition, ideation, and design execution. I began with lightweight user research and competitor analysis to define core user needs. Using Journey Mapping and Card Sorting, I structured a clear Information Architecture. I sketched initial ideas and developed wireframes, leading to high-fidelity UI designs and interactive prototypes in Figma. Each step involved validation through peer feedback and informal usability checks, keeping the process agile, iterative, and user-centred.

Key Insights:

  • Planners want filters and fast decisions

  • Talents want a simple profile they can share

  • Both sides want to move away from DMs and links-in-bio

What I Learned:

This project helped me strengthen multiple skills:

✅ End-to-end ownership (Research → Design → Dev)

✅ Product thinking over just visual design

✅ Understanding user needs and platform behaviour

✅ Importance of testing early and often

Why This Matters for Your Team/Projects:

I’m passionate about creating products that solve real-world problems with a human-first approach. If you’re looking for someone who can blend UX design, product thinking, and hands-on execution, I’m ready to bring that energy to your team.

Where would you like to go from here?
Probably worth chatting right?