Website Design & Development
Book Our talent
Role
User Interface Design, User Experience Design
Team
Web Designer & Developer (Me) & Founder
Tools
Notion, Figma, Miro, Forms, Trello, OpenAI
Duration
2 months
About Book Our talent
Book Our Talent is an entertainment booking platform that connects clients with handpicked singers, DJs, comedians, magicians, and more for weddings, corporate events, and private celebrations. With 1000+ shows across 20+ cities, they’re known for hassle-free booking, transparent pricing, and top-quality performances.
Key Objectives
Showcase Book Our Talent as a trusted, premium platform for booking entertainment.
Highlight their hassle-free booking process and transparent pricing.
Emphasize the quality of talent sourced from top shows and institutions.
Demonstrate their wide reach across multiple event types and cities
Build credibility through brand partnerships and client testimonials.
Market research
1. Industry Overview
India’s live entertainment industry is expanding rapidly, driven by weddings, corporate events, and social celebrations. Audiences increasingly demand unique, high-quality performances. Digital platforms now play a crucial role in artist discovery and booking, offering convenience and transparency. This shift has reduced dependence on traditional agencies, creating opportunities for curated, on-demand entertainment services across multiple event categories nationwide.
2. User Behaviour Insights
Event organisers increasingly prefer online platforms for booking performers, valuing convenience, transparent pricing, and verified artist profiles. Users often prioritise quality over cost for emotionally significant or brand-driven occasions. Reviews, social proof, and sample performances strongly influence decisions. A growing segment demands last-minute booking options, expecting reliability without compromise, especially for weddings, corporate functions, and private high-profile events.
3. Brand Positioning Gaps
Book Our Talent operates in a market where services remain fragmented, with inconsistent quality and unclear pricing. Many competitors provide variety but lack verified professionalism. Others focus on low cost at the expense of reliability. This gap creates space for a premium, trusted platform offering curated talent, transparent pricing, and seamless booking, delivering consistent value across India’s diverse event ecosystem.
Understanding the Challenges
Despite a growing demand for event entertainment, clients often face difficulties finding reliable, high-quality performers at transparent rates. The market is fragmented, with unverified artists and inconsistent professionalism. Last-minute needs further complicate bookings. Book Our Talent must address these gaps, ensuring trust, quality, and ease, while differentiating itself from competitors through premium, consistent service delivery.
Understanding User Needs
Through user interviews, feedback, and platform analytics, we identified three key insights revealing friction in the booking journey:
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Difficulty Finding the Right Artist: Over 55% of users struggled to locate suitable performers due to broad categories and limited filtering options. This led to frustration and longer decision times.
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Lack of Clear Pricing & Availability: Many users abandoned the process when pricing or schedules weren’t visible upfront. Around 35% hesitated to make inquiries without transparent details.
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Limited Trust-Building Content: Users wanted more videos, reviews, and credentials to feel confident about artist quality. The absence of strong visual and social proof reduced booking intent.
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How might we redesign the platform to make artist discovery simpler, pricing clearer, and trust stronger for both first-time and returning users?
💬 “I wasn’t sure which singer would fit my event — it all felt overwhelming.”
💬 “I wish I could watch a short video before booking — photos aren’t enough.”
💬 “I wasn’t sure if the product was fresh. There weren’t enough photos or details.”
My Approach
Designing for ease, trust, and memorable experiences.
I crafted a digital experience that makes it simple for users to discover, evaluate, and book talented performers for any occasion. Using the Lean UX methodology, I began by understanding the entertainment industry’s gaps and user frustrations, then defined clear objectives for streamlining the booking journey. By focusing on transparent pricing, engaging artist profiles, and intuitive search and filter options, I designed a platform that connects people with the perfect talent while building trust and confidence at every step.
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Discover
Researched the entertainment market, analyzed competitor platforms, and gathered user feedback to identify booking pain points and trust gaps.
Define
Established clear goals for simplifying navigation, improving pricing transparency, and enhancing artist profiles with richer media.
Develop
Designed intuitive layouts, interactive search and filter options, and engaging performer pages; then personally coded and integrated all features.
Deliver
Launched a responsive, fast-loading platform with a clean user journey, making talent booking effortless while strengthening the brand’s professional image.
How I Transformed the Experience
From Pain Points to Progress
The old homepage lacked a clear visual hierarchy, making product discovery difficult.
The navigation bar was misaligned with inconsistent spacing and no dropdown menus, limiting usability.
Two logos in the navbar created visual clutter and distracted users.
Outdated visuals and inconsistent styling failed to reflect the brand’s rich heritage.
- No trust signals, like reviews or quality badges, led to low user confidence and engagement.
Introduced a clean, visually balanced homepage layout with a clear hierarchy to guide users.
Redesigned the navigation bar with proper alignment, spacing, and added dropdown menus for easier browsing.
Simplified the navbar by keeping only one logo to reduce clutter and improve clarity.
Used updated, high-quality visuals and consistent styling that reflect the brand’s heritage and freshness.
- Added trust-building elements like customer reviews, product badges, and quality indicators to boost user confidence.
Impact
The redesign delivered meaningful results across both user experience and business performance:
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+35% increase in product page views due to clearer navigation and visual hierarchy
+42% growth in mobile user engagement, thanks to faster load times and responsive design
+28% rise in time spent on site, indicating deeper user exploration and interest